Galaxy Z Fold/Flip 7: From Luxury to Lifestyle

The arrival of the Galaxy Z Fold/Flip 7 marks a major step in the evolution of foldable smartphones. Once seen as expensive novelties, these devices are now positioning themselves as lifestyle companions that balance power, portability and style. With both the Galaxy Z Fold7 and Galaxy Z Flip7 officially launched, Samsung is making it clear that foldables are no longer just for tech enthusiasts — they are ready for everyday life.

Galaxy Z Fold/Flip 7: Foldables Grow Up

The Galaxy Z Fold7 is Samsung’s most refined book-style foldable to date. Slimmer and lighter than ever, it opens into a spacious 8-inch screen that transforms into a workstation or an entertainment hub. A 200MP main camera, the same powerhouse sensor used in the Galaxy S25 Ultra, elevates photography to a professional level.

The Galaxy Z Flip7, on the other hand, modernises the classic clamshell format. Its larger edge-to-edge FlexWindow cover screen makes quick interactions seamless, while its compact folding design offers style without sacrificing power. From AI-driven tools to hands-free photography tricks, the Flip7 is both fashionable and functional.

Both models feature tougher materials — Gorilla Glass Victus 2, an Armour Aluminium frame, and IP48 resistance. The message is clear: the Galaxy Z Fold/Flip 7 generation is built to be used, not babied.

Why the Galaxy Z Fold/Flip 7 Matters

Smartphones are no longer just communication tools — they are workstations, cameras, and social platforms rolled into one. The Galaxy Z Fold/Flip 7 speaks directly to this reality.

For professionals, the Fold7’s expansive screen is ideal for multitasking — running spreadsheets, video calls, and notes all at once. For trendsetters, the Flip7 offers portability, style and powerful cameras to capture and share content instantly. And for creators, AI features streamline editing, filters and auto-zoom for easier storytelling.

Samsung has also introduced the Galaxy Z Flip7 FE, a more affordable foldable designed to widen the appeal. While still premium, it helps bring foldables closer to mainstream buyers.

The Lifestyle Shift With Galaxy Z Fold/Flip 7

This year, Samsung is positioning the Galaxy Z Fold/Flip 7 as more than just luxury gadgets. Incentives like free storage upgrades, six months of Google AI Pro with 2TB of cloud storage, and bundled accessory deals show that foldables are being marketed as long-term lifestyle investments.


In a world where trade-ins, contracts and financing drive adoption, these promotions matter. Samsung wants buyers to see the Galaxy Z Fold/Flip 7 as not just exciting new tech, but as essential devices that replace the need for both a phone and a tablet.

Can Galaxy Z Fold/Flip 7 Win the Market?

Affordability remains the sticking point. With the Fold7 priced well above most flagships and the Flip7 still commanding a premium, the Galaxy Z Fold/Flip 7 family will remain out of reach for many. Yet, for those who treat smartphones as essential tools for work and personal branding, foldables may be worth the stretch.

By positioning foldables as lifestyle essentials rather than luxury gadgets, the Galaxy Z Fold/Flip 7 generation could well mark the tipping point where foldables shift from novelty to mainstream. These devices are not simply about bending glass for the sake of it — they represent a broader change in how people want to use their phones: as portable workstations, creative studios, and stylish accessories that speak to identity.

For South Africans especially, where the smartphone is often the primary device for work and leisure, the potential impact is significant. If Samsung continues to support buyers with incentives, trade-in deals, and AI-powered features that genuinely add value, the Galaxy Z Fold/Flip 7 could become the first foldable line that feels less like an extravagance and more like a smart investment in the future of mobile life. By positioning foldables as lifestyle essentials rather than luxury gadgets, the Galaxy Z Fold/Flip 7 could well be the moment these devices finally shift from novelty to mainstream.