In a world where foldables often feel like clones of each other, Huawei has decided to rewrite the rules. Their latest launch, the Pura X, doesn’t just flip — it reimagines the whole concept of a flip phone. While Samsung’s Z Flip 5 and Motorola’s Razr still dominate South Africa’s limited foldables market, Huawei’s Pura X could be the fresh alternative we didn’t know we needed. That is, if it ever reaches our shores.
The first thing you notice about the Pura X is how wide it is. Most foldables opt for the narrow and vertical, opening like a book. But Huawei has rotated the narrative — quite literally — delivering a 16:10 aspect ratio that feels more like an iPad Mini than a stretched-out phone. The 6.3-inch OLED screen is immersive, and far better suited to media consumption, multitasking, and document editing.
On the outside, a neat 3.5-inch square OLED display lets you manage notifications and take selfies without even opening the phone — something Samsung and Motorola also do, but with less screen real estate.
For South Africans, where data bundles don’t come cheap and a phone is often both entertainment hub and productivity tool, this form factor might just be a better fit than the tall, narrow flips that currently dominate.
One of the most common criticisms of foldables is poor battery life. Huawei addresses that head-on with a 4,720mAh battery, much larger than the sub-4,000mAh cells in rivals like the Z Flip 5. You also get 66W wired and 40W wireless charging, meaning your phone won’t leave you stranded before the day ends.
This could be a game-changer in the local context. For many South Africans, access to reliable power can be inconsistent (yes, we’re talking about you, loadshedding), so a fast-charging, long-lasting foldable is not just a luxury — it’s practical.
As of now, the Pura X has launched in China only. There is no confirmed release date for South Africa, but Huawei does have a growing presence here and has previously brought in flagship models — albeit with delays.
If Huawei does choose to bring the Pura X to SA, it would likely appeal to a niche market: tech-savvy users who want bold design, excellent cameras, and don’t mind side-loading apps or using Huawei’s ecosystem instead of Google’s.
The Huawei Pura X isn’t just a new foldable — it’s a whole new take on what a flip phone can be. It’s bold, well-designed, and refreshingly different. But in South Africa, where Google’s grip on mobile life is strong, its success would hinge not just on hardware, but on how well Huawei can sell its vision of a Google-free future.