Reflecting on 2024’s Smartphone Evolution and What Lies Ahead for South Africa

Introduction

Welcome to 2025! As we step into a new year filled with exciting possibilities, it’s the perfect time to reflect on how South Africa’s smartphone market evolved in 2024 and explore the trends that are set to define the industry in the coming year.

Highlights from 2024

In 2024, Samsung continued to lead the South African smartphone market with groundbreaking devices like the Galaxy Z Fold 6. This foldable smartphone gained popularity for seamlessly combining the portability of a phone with the expansive functionality of a tablet, appealing to users looking for versatility and innovation.

Huawei also experienced a resurgence despite global challenges. The launch of the P60 Pro with its exceptional camera capabilities and sleek design reaffirmed Huawei’s strong presence in the South African market and solidified its reputation for cutting-edge mobile photography.

Another major highlight was the rise of mid-range smartphone brands like Oppo and Vivo. Devices such as the Oppo Reno10 Pro 5G and Vivo V30 delivered premium features—including high-resolution displays, advanced cameras, and 5G connectivity—at more accessible price points. This shift made advanced technology more attainable for a wider range of consumers.

Anticipated Trends for 2025

Looking ahead, 2025 is set to be a transformative year for South Africa’s smartphone landscape. The launch of affordable 5G smartphones, such as MTN’s Icon 5G priced at R2,499, is expected to accelerate the adoption of high-speed connectivity across the country. This move is poised to bridge the digital divide, providing more South Africans with access to faster, more reliable internet.

Smartphones will also become smarter and more intuitive, thanks to deeper AI integration. From enhanced mobile photography to smarter device management and improved security, AI-powered features will deliver highly personalised and seamless user experiences.

Another major focus in 2025 will be on battery longevity and fast-charging technology. As smartphone usage continues to increase, manufacturers are prioritising extended battery life and rapid charging solutions, ensuring users stay connected throughout the day.

Additionally, there will be a stronger emphasis on sustainability in smartphone production. Brands are moving towards using eco-friendly materials and adopting greener manufacturing processes in response to growing consumer demand for environmentally responsible products.

Conclusion

As South Africa’s smartphone market gears up for another year of innovation, 2025 promises to deliver transformative technology tailored to evolving consumer needs. From the growing availability of affordable 5G devices and advanced AI-driven experiences to longer battery life and sustainable designs, this year is set to reshape the way South Africans connect, work, and live.

Here’s to a year of smarter, faster, and more sustainable technology!