In 2024, Samsung continued to lead the South African smartphone market with groundbreaking devices like the Galaxy Z Fold 6. This foldable smartphone gained popularity for seamlessly combining the portability of a phone with the expansive functionality of a tablet, appealing to users looking for versatility and innovation.
Huawei also experienced a resurgence despite global challenges. The launch of the P60 Pro with its exceptional camera capabilities and sleek design reaffirmed Huawei’s strong presence in the South African market and solidified its reputation for cutting-edge mobile photography.
Another major highlight was the rise of mid-range smartphone brands like Oppo and Vivo. Devices such as the Oppo Reno10 Pro 5G and Vivo V30 delivered premium features—including high-resolution displays, advanced cameras, and 5G connectivity—at more accessible price points. This shift made advanced technology more attainable for a wider range of consumers.